View
Go Back
Go Back

2024 Social Media Landscape: A Strategic Outlook

As we navigate the ever-changing currents of the digital world, 2024 presents a new set of trends that will redefine our social media experience. From Facebook and Instagram to TikTok, let’s dive into a more analytical view of what's in store for these platforms!
Date
January 15, 2024
Category
Social Media
,
Marketing
,
Growth
,
Reading Time
3 min

Facebook: 

Championing video content in 2024, Facebook continues to evolve, placing a substantial bet on video content, particularly Reels. Video content on Facebook receives 135% more organic engagement than static posts and this is also predicted to rise. Expect to see an algorithm increasingly favouring Reels, pushing creators and brands alike towards more dynamic, engaging video content.

‍

Instagram: 

Instagram will continue to compete with TikTok. With 1.33 billion users on Instagram, the platform will roll out more features that mirror the TikTok experience, aiming to keep its users engaged and loyal. While it may seem like TikTok is going to take over the world in the interim, as it continues to capture its audience with fast-paced and highly addictive content, we believe that the rich features of Instagram will ultimately trump the simplicity of TikTok. Instagram first started off as a photo sharing platform and has evolved to so much more. It has features where you can post a carousel of images, Reels, save galleries of posts as well as maintaining that social connection aspect. Now, competing with TikTok, this mega platform will continue pushing out more short-form video content aka Reels.

‍

TikTok: 

Dominating attention and ads, TikTok's trajectory continues upward for 2024, with predictions pointing to an increase in daily users and engagement. Its ad platform is becoming increasingly sophisticated and competitive. The platform’s primary users are 18 - 24 year olds, a popular demographic group for many advertisers. With its algorithmic prowess and creative user base, TikTok is set to not only capture attention but also substantial advertising dollars. As the 2023 TikTok Australia Agency Creative Star Award winner, we believe that brands that are still on the fence about jumping onto TikTok should do so quickly. It’s currently the cheapest platform to reach desired audiences but it won’t stay that way for too long!

‍

As we look ahead, these platforms are not just shaping our social interactions but also the broader media and marketing landscape. The shifts reflect deeper trends in consumer behaviour and technological advancements. Staying ahead in 2024 will mean not just understanding these platforms but also the larger forces at play. 

‍

Are you ready to maximise your brand through the power of social media? Reach out today to work with us!

Author

Regina Lee

Related News

Communication
,
Social Media
,
restaurant
,
Relationships
,
Growth
,

Unlocking the Power of User-Generated Content: Benefits and Pitfalls for Your Brand

Creativity
,
Social Media
,
restaurant
,
Beverage
,
Food Trends
,

Boost Your Restaurant or Hotel's Instagram Game: 5 Must-Try Reels Ideas to Skyrocket Engagement

Creativity
,
Design
,
Productivity
,

Struggling with a creative block? This is how you can let your creative juices flow

This is some text inside of a div block.
This is some text inside of a div block.
This is some text inside of a div block.
PR, Content, Marketing & Old-School Hospitality.

STANLEY’s NEWSLETTERS

Get the goss as we wrap up insights, advice and hot tips from our network.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
© 2023 Stanley House Studios. design by HRS
We acknowledge the 29 clans of the Eora Nation, the Traditional Owners of this land.We pay our respects to Elders past, present and emerging, and recognise the continuing connection to lands, waters and communities.

STANELY HOUSE STUDIOS PTY LTD PRIVACY POLICY

This Privacy Policy governs the manner in which the website collects, uses, maintains and discloses information collected from users (each, a ‘user’) of the website (‘site’). This privacy policy applies to the site and all products and services offered by company.We may collect personal information from users in a variety of ways, including, but not limited to, when users visit our site, subscribe to the newsletter, and in connection with other activities, services, features or resources we make available on our site. Users may be asked for, as appropriate, email address. users may, however, visit our site anonymously. We will collect personal identification information from users only if they voluntarily submit such information to us. Users can always refuse to supply personally identification information, except that it may prevent them from engaging in certain site related activities.

CONTACTING US

For the purpose of the Data Protection Act 1998, the data controller in respect of any personal data that you submit to us on Stanley House Studios Pty Ltd, a company incorporated under Australian law and whose registered office is at 79 Stanley Street, Darlinghurst 2010 Australia.
If you want to know what information we hold about you or if you have any other queries in relation to this privacy policy, please contact us using the following information:
Stanley House Studios Pty Ltd
info@stanleyhousestudios.com.au

WHAT INFORMATION DO WE COLLECT?

We will collect information that you provide to us when you register on the website or engage with our services (such information shall include, but may not be limited to, your name, age, debit/credit card information, telephone number, postal address and email address); about your usage of the service; that you provide to us in e-mails or letters that you send to us; and about transactions you carry out through the service, including data relating to your customers, clients or others using your services which Stanley House Studios Pty Ltd will have access to.
It is possible to view the Stanley House Studios Pty Ltd website without providing any personal details.
We will only use the information that we collect from you in accordance with this Privacy Policy.

COOKIES

The service uses cookies to ensure that you get the most out of the service. Cookies are small amounts of information in the form of text files which we store on your computer. Cookies allow us to monitor usage of the service, improve the service’s usability and to personalise the content for you.
If you do not wish us to install cookies on your computer for these purposes, you may change the settings on your internet browser to reject cookies. For more information about how to do this please consult the “Help” section of your browser. Please note that if you do set your browser to reject cookies, you may not be able to use all of the features of the service.
We may use an analytics service provider for service usage analysis and reporting. Analytics service providers generate statistical and other information about usage by means of cookies, which are stored on users’ computers. The information generated relating to the service may be used to create reports about the use of the service and the analytics service provider will store this information.
In addition, advertisers whose advertisements appear on the service may use and place cookies on your computer and we have no control over this. Please consult the terms and conditions and privacy policy of such third party advertisers to find out how they collect and use your personal data and to establish whether they use cookies and what they may use them for.

HOW DO WE USE THE INFORMATION THAT YOU PROVIDE TO US?

We may use your information in the following ways:
to ensure that our service is delivered in the most effective manner for you and your computer;
to provide you with information, products or services that you request from us or which we feel may interest you, where you have consented to be contacted for such purposes;to carry out our obligations arising from any contracts entered into between you and us;
to provide customer service to you in relation to your use of the service, to deal with enquiries and complaints relating to the use of the service and to notify you about any changes to our service;
to administer, support, improve, optimise and develop our service;
for internal marketing and demographic studies to improve the products and services that we provide; and for security purposes.
We may also use your information to provide you with our email notifications, newsletters and other marketing communications that either you request from us or which you consent to by opting in when completing a registration form on the service. You may opt out from receiving such marketing communications from us at any time by notifying us in writing, contacting us at info@stanleyhousestudios.com.au or, alternatively, by following the procedure to ‘unsubscribe’ that is specified in the email that you receive.

DISCLOSURE OF YOUR INFORMATION

Other than as expressly set out in this privacy policy or as otherwise required or permitted by law, we will not share, sell or distribute any of the information you provide to us without your consent.
You should note that information posted on the public elements of the service may be visible by users of the service throughout the world. You should therefore be careful when submitting information about yourself to the service.We may disclose your personal information(i) to any third party to whom disclosure is necessary to enable us to fulfil your orders and provide you with any service to which you have subscribed via the service; (ii) where required to do so by law or court order; and (iii) to any person to whom disclosure is necessary to enable us to enforce our rights under this privacy policy or under our terms and conditions.
We may disclose your personal information to Facebook Inc in order to fulfill the services. You can review Facebook’s Terms of service here https://www.facebook.com/ads/manage/customaudiences/tos.php

THIRD PARTY SITES

The service may contain links to websites or access to applications that are operated by third parties. We do not control and accept no liability or responsibility for those websites and this privacy policy does not apply to those websites. Please consult the terms and conditions and privacy policy of those third party websites to find out how they collect and use your personal data and to establish whether they use cookies and what they may use them for.
Advertisements contained on our service operate as links to the advertiser’s website and as such any information they collect by virtue of your clicking on that link will be collected and used by the relevant advertiser in accordance with the privacy policy of that advertiser.

HOW DO WE PROTECT YOUR INFORMATION?

In common with a number of other websites, the data that we collect from you may be transferred to a cloud service provider which has data servers which are based outside the European Economic Area (“EEA”). By submitting your personal data, you agree to this transfer and the storing and/or processing of your personal data on these servers. We will take all steps as per the privacy policy.
Appropriate security measures will be adopted to protect your information from access by unauthorised persons and against unlawful processing, accidental loss, destruction and damage. However, you acknowledge that data transmission over the internet is inherently unsecure and that we cannot guarantee the security of data you send over the internet.
Your information will only be held for a reasonable period or as long as the law requires or permits.

ACCESSING YOUR INFORMATION

You may at any time request access to and/or, if incorrect, rectification of your personal data by contacting us at the address set out in this privacy policy or by e-mailing info@stanleyhousestudios.com.au. We reserve the right to ask you for proof of your identity and to charge you a fee to meet our costs in granting any data access request you make.

CHANGES TO OUR PRIVACY POLICY

Company has the discretion to update this privacy policy at any time. When we do, we will revise the updated date at the bottom of this page. We encourage users to frequently check this page for any changes to stay informed about how we are helping to protect the personal information we collect. You acknowledge and agree that it is your responsibility to review this privacy policy periodically and become aware of modifications.

YOUR ACCEPTANCE OF THESE TERMS

By using this site, you signify your acceptance of this policy. If you do not agree to this policy, please do not use our site. Your continued use of the site following the posting of changes to this policy will be deemed your acceptance of those changes.