Championing video content in 2024, Facebook continues to evolve, placing a substantial bet on video content, particularly Reels. Video content on Facebook receives 135% more organic engagement than static posts and this is also predicted to rise. Expect to see an algorithm increasingly favouring Reels, pushing creators and brands alike towards more dynamic, engaging video content.
Instagram will continue to compete with TikTok. With 1.33 billion users on Instagram, the platform will roll out more features that mirror the TikTok experience, aiming to keep its users engaged and loyal. While it may seem like TikTok is going to take over the world in the interim, as it continues to capture its audience with fast-paced and highly addictive content, we believe that the rich features of Instagram will ultimately trump the simplicity of TikTok. Instagram first started off as a photo sharing platform and has evolved to so much more. It has features where you can post a carousel of images, Reels, save galleries of posts as well as maintaining that social connection aspect. Now, competing with TikTok, this mega platform will continue pushing out more short-form video content aka Reels.
Dominating attention and ads, TikTok's trajectory continues upward for 2024, with predictions pointing to an increase in daily users and engagement. Its ad platform is becoming increasingly sophisticated and competitive. The platform’s primary users are 18 - 24 year olds, a popular demographic group for many advertisers. With its algorithmic prowess and creative user base, TikTok is set to not only capture attention but also substantial advertising dollars. As the 2023 TikTok Australia Agency Creative Star Award winner, we believe that brands that are still on the fence about jumping onto TikTok should do so quickly. It’s currently the cheapest platform to reach desired audiences but it won’t stay that way for too long!
As we look ahead, these platforms are not just shaping our social interactions but also the broader media and marketing landscape. The shifts reflect deeper trends in consumer behaviour and technological advancements. Staying ahead in 2024 will mean not just understanding these platforms but also the larger forces at play.
Are you ready to maximise your brand through the power of social media? Reach out today to work with us!