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AI isn't coming, it's already here. From the Instagram ads we scroll past, to the billboards we walk by - Artificial Intelligence is already woven into the fabric of modern day marketing and PR.
And while the shift may seem subtle, its impact is massive. Now more than ever, it’s essential to understand how to use AI to make smarter, faster decisions. AI has been helping companies for years with intelligent automation and organising data, so now it's time to bring that power to marketing and PR. From managing tasks to engaging audiences and connecting data together, AI is shaping the future of how we work. The next steps are clear. Those who embrace and learn the skills of AI will stay ahead and future-proof their careers.
Why Learning to Use AI in Marketing and PR Matters
The fact is, many marketers are still underutilising AI. Tools like AI-powered media monitoring platforms such as Isentia and AI-driven social media scheduling tools like Sprout Social offer practical, everyday applications. By embracing these technologies, professionals can streamline processes, gain deeper insights and focus more on strategy and creativity. Those who adapt now won’t just keep up, they’ll lead.
It’s not about AI replacing creativity, it’s about how we choose to use it in the process.
As Scott Galloway said:
“AI won’t take your job. But someone who knows how to use AI will.”
In other words, it's critical to learn how AI can optimise your role. Whether you're a marketing strategist planning a campaign or a social media manager drafting up captions, AI should elevate your work, not do it for you. Don’t rely on AI to create for you. Let it refine your ideas, provide insight and help you see things from a different perspective.
What AI Can Do For You
- Save you time on first drafts and research
- Help test new angles or tone of voice
- Assist in analysing campaign performance faster
- Brainstorm when you’re stuck
Let it support your thinking, elevate your output and give you space to focus on what we do best, being creative.
Final Thoughts
The future of PR and marketing is already here and it’s powered by AI. Those who learn how to use it thoughtfully, rather than fearfully, will be the ones who stand out. Embrace the tools, stay curious and let creativity lead.
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