Have you fallen victim to doom-scrolling for hours on the ‘For You’ page? You’re not the only one - In fact, there are now over 1 billion monthly active users on TikTok, with the audience rapidly growing across all age groups.
Our journey on TikTok started back in 2021, with spontaneous filming sessions in the office, many ‘day in the life’ videos and successfully getting clients on the platform with entertaining, high-performing content. Two years later (and a few viral videos later) we had the honour of being awarded ‘Creative Star’ by TikTok Australia, recognising us as one of the top creative agencies! This achievement served a monumental testament to our innovative spirit and cutting-edge creativity.
While there’s no definitive method to viral success on TikTok, we have some valuable insights and tips that can help you thrive on the platform.
1. Add value to your content and show off the brands personality
We’re officially in our de-influencing era. With the overwhelming saturation of polished ads and sponsored content, consumers have taken a deliberate shift and opt for lo-fi content that creates a more personable and authentic experience with the brand. According to Aspire, 80% of TikTok users make purchasing decisions based on the content they view on the platform, proving the power of lo-fi content.
Avoid cutting corners and recycling polished content on TikTok; it requires its own content that won’t work on Instagram or Facebook. Instead, show off an unfiltered side of your brand that other platforms don’t get to see - record the behind-the-scenes, the faces that make it all happen, or jump on a fun trend - this is what will forge a stronger connection with your audience. TikToker’s are looking for the real deal! No need for a studio set up, just whip out your phone and start recording!
2. Test and Learn
If you’re unsure of what type of content works best on the platform, TikTok is the perfect place for trial and error. There are so many ways to express your brand, no matter how niche your messaging is. Continuously monitor and learn what resonates best with your audience - it’s recommended that you keep an eye on the performance of your TikTok for the first 72 hours of posting to determine whether or not it will go viral. Make sure you do a deep dive on your performance through the analytics tool, where you’ll be able to see total engagement breakdowns for each post.
If you get a viral hit (which happens more often than you might think!), you can use that insight to narrow down your content style and determine how to best amplify the best possible content through TikTok ads. You’ll be able to gain more insight through TikTok Ads Manager, where you can better understand your potential and reached audience demographics, as well as top categories and hashtags they engage with the most.
3. Don’t know where to start? Make the most of TikTok’s Creative Center
If you’ve been on TikTok long enough, you’ll know there’s a new trend circulating your ‘For You’ page weekly, sometimes even daily. If you don’t know where to start, TikTok for Business has a Creative Center that offers a wealth of resources to get your creative juices flowing. Explore top trends, high performing ads and valuable insights that will guide you through your journey on the platform.
Do you need assistance managing your TikTok presence or developing a strategic approach for your brand? Our award-winning team at Stanley House Studios is here to help. For enquiries, please reach out to us at firstname.lastname@example.org.