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Gone are the days when customers solely relied on Google search to find their next dinner or drinks spot. Today, more people are turning to AI tools like ChatGPT to ask questions like:
“What’s a good restaurant in Sydney with a view?”
“Where should I take a client for lunch in Melbourne?”
How Do AI Platforms Decide Which Venues to Recommend?
The answer: what others are saying about you online.
This is where PR (public relations) comes in. Unlike ads or social media posts you write yourself, PR gets your venue featured in credible media publications like Broadsheet or Time Out. These third-party mentions carry serious weight in the world of AI, which values credible, well-reviewed businesses.
In fact, recent studies show over 60% of recommendations in tools like ChatGPT are based on earned media - not your website or Instagram page.
Why PR Matters for Hospitality Visibility in AI Tools
If your restaurant wins an award, gets glowing reviews, or is featured in a “best of” list, you’re more likely to pop up in AI search results. The more consistent, credible media coverage you have, the more visible and trusted your brand becomes.
This is especially important for hospitality businesses in competitive markets like Sydney, Melbourne, and Brisbane, where standing out matters more than ever.
How Stanley House Studios Can Help
At Stanley House Studios, we specialise in getting your venue seen in all the right places - and that includes the AI-driven ones. We know which media matters, how to craft a story worth telling, and how to build long-term visibility for your brand.
Why wait to be discovered?
Our award-winning Sydney based PR team can make sure your venue is the first name on everyone’s lips - whether they’re searching on Google or asking ChatGPT.
Let’s talk! Email info@stanleyhousestudios.com.au
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