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In today’s crowded market, getting your brand noticed isn’t just about having a great product or service; it’s about sharing a story that connects. PR plays a crucial role in shaping how your audience perceives you, and when done well, it can build real awareness, loyalty, and credibility.
Here are 10 smart PR tactics to help your brand cut through the noise:
1. Tell Your Brand Story
Your story builds emotional connection. Define your “why” and make it part of everything (website, socials, media kits).
Hot tip: Keep it authentic, consistent, and people-focused.
2. Build Media Relationships
PR is about people. Find journalists who cover your niche, follow their work, and send targeted, value-driven pitches.
Hot tip: Personalised, relevant outreach beats mass emails every time.
3. Use Press Releases the Right Way
Well-crafted press releases still get results, just make sure the news is actually worth sharing.
Hot tip: Write a strong headline, get to the point fast, and include quality visuals or data.
4. Secure Speaking Opportunities
Get your experts on panels, podcasts or webinars to build thought leadership and trust.
Hot tip: Don’t sell, share useful insights that show your expertise.
5. Partner with Influencers
Work with creators who genuinely align with your brand values. Micro-influencers mean niche, engaged followers.
Hot tip: Look beyond follower count - engagement and audience fit matter more.
6. Newsjack Relevant Trends
Jump on trending topics that align with your brand. Quick, thoughtful responses can grab media and social attention.
Hot tip: Timing is everything. Be fast, but stay on-brand.
7. Create Shareable Content
From infographics to case studies, create content people want to share (and journalists want to cite).
Hot tip: Make it visually appealing, insight-packed, and easy to republish.
8. Enter Industry Awards
Awards equal instant credibility. They’re also PR gold for social proof and media angles.
Hot tip: Niche or local awards can have a big impact with less competition.
9. Show Off Social Proof
Testimonials, media mentions, and user-generated content all build trust and boost your reputation.
Hot tip: Feature your best proof on landing pages, socials and email footers.
10. Have a Crisis Comms Plan
Things go wrong. A clear crisis plan helps you respond fast and stay in control of the narrative.
Hot tip: Prep your key messages and spokesperson in advance, don’t wait for the drama to start.
PR is not just hype, it is strategy! Start with 2-3 of these tactics, do them well, and scale from there. With the right moves, your brand won’t just get noticed, it’ll be remembered.
