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key results
- Achieved a massive PR reach of over 18 million, with 24 media placements in top Australian publications, including Man of Many, Urban List, Triple M Radio, D’Marge, and LadBible.
- Hosted a sold-out event with over 300 attendees.
- Created significant buzz across media, social platforms, and influencer networks, solidifying Buffalo Trace’s presence in the Australian whisky scene.
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Buffalo Trace set out to redefine whisky experiences in Australia with an ambitious vision - hosting the country’s longest whisky tasting event. The setting? The iconic Henson Park footy field. The mission? To bring whisky lovers together for an unforgettable evening featuring four premium Buffalo Trace Distillery whiskies, perfectly paired with Black Bear BBQ and Philter Beer.
How We Did It
The event was more than just a tasting, it was a fully immersive experience that showcased Buffalo Trace’s rich heritage and deep connection to craftsmanship. Attendees explored the flavours of each whisky in a guided tasting, complimented with expertly curated food pairings that enhanced the bold flavours of each pour. With a lively crowd and an electric atmosphere, the night delivered a one-of-a-kind experience.
From concept to execution, SHS ensured that Buffalo Trace’s landmark event received the attention it deserved. Through a strategic PR push and influencer engagement, the whisky tasting garnered widespread coverage in Australia’s top publications, alongside extensive social media traction. The sold-out success of the event cemented Buffalo Trace as a leading force in the Australian whisky landscape.
Our Impact
By crafting an event that was both experiential and newsworthy, SHS helped Buffalo Trace create a moment that successfully drew in crowds and built awareness for their brand messages. Looking to activate your brand in Australia? Get in touch with the team today.
