BUTTERED: THE LAUNCH OF SYDNEY’S HOTTEST NEW BAKERY

Buttered set out to bring a slice of South Korea’s viral café culture to Chippendale, introducing Sydneysiders to unique, flaky, buttery creations like Salt Bread (aka ‘Salty Boi’) and ultra-soft Tissue Bread. With Korean pastries already sparking global interest, the timing was perfect. SHS cemented Buttered as Sydney’s next must-visit food destination and made it go viral.

How We Did It

Stanley House Studios led the charge with a multi-channel launch strategy that combined high-impact PR, scroll-stopping social media, and influencer firepower - all timed to peak anticipation.

Our Impact

1. PR flooding the city: Stanley House Studios kicked off with an exclusive first-look story with Broadsheet, followed by a full sweep of top-tier food and culture media publications like Good Food, Concrete Playground, Urban List and more. SHS achieved a total of 47 media hits with a combined reach of 30M+. 

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2. Building a brand people are drooling over through social media content: We brought Buttered’s bold, fun identity to life across Instagram and Facebook with drool-worthy content, resulting in a highly engaged audience, 10x over the industry average. 

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3. Influencers creating viral, share-worthy moments: We engaged with some of Sydney’s top food and lifestyle content creators, generating multiple viral hits on TikTok and Instagram that garnered over 554k views.

We didn’t just launch a bakery, we created a viral movement. By tapping into the visual appeal of Korean café culture, timing our media drops for maximum hype, and delivering craveable content daily, we made Buttered the most talked-about bakery in Sydney.