- Achieved over 60+ media hits with total reach over 30 million
- Over 40+ top tier media and influencer stays
- Award-winning pet-friendly accommodation in Melbourne
In the quest to introduce Zagame's House and Lord Lygon to the Aussie market, SHS embarked on a strategic journey, providing an immersive experience for key media. The result? A flawless launch of the new hotel and restaurant, accompanied by ongoing public relations and impactful social campaigns that captivated audiences far and wide.
Leveraging our extensive network of influential travel and lifestyle contacts, we created an unparalleled wave of anticipation and excitement, effectively positioning Zagame's House and Lord Lygon as must-visit destinations. Our curated black book of connections helped to secure extensive media coverage and generate substantial exposure in publications such as Broadsheet, Concrete Playground, The Age and more.
Through a seamless fusion of media relations, targeted promotions, and captivating content, SHS delivered an outstanding campaign for the hotel launch, the restaurant launch, and its pet-friendly offering.
Our efforts successfully put Zagame’s House and Lord Lygon on the map and cemented their positions in the Australian hospitality landscape.