- Launching the Australian Facebook and Instagram pages and growing a strong community with an engagement rate of 12%, far outperforming the industry average of 0.14%.
- Featured in Australia’s most prominent publications such as Boss Hunting with a total reach of over 28 million in our first year of launching.
- Launched multiple campaigns in collaboration with like-minded/established brands to bolster brand exposure and create unique offerings, including our exclusive sold-out food collaboration with Porcine.
Stanley House Studios launched a strategic initiative to raise brand awareness and drive sales of the critically acclaimed Buffalo Trace within the Australian market. Our efforts were focused on building a strong brand presence by curating a unique look and feel with our content and forming a strong brand voice in order to put the brand at the forefront of the bourbon market.
Through our extensive media relations, we’ve yielded impressive results in launching a number of campaigns since 2021, including exclusive tastings, social media campaigns and collaborations with like-minded brands. Our partnership with Porcine garnered nation-wide media attention from 29 media outlets with a reach of over 28 million, including publications such as The Daily Telegraph, Concrete Playground and Broadsheet. Our exclusive food collaboration was proven to be a massive hit despite launching amidst covid lockdowns, with our meal kits completely selling out the week of launching.
Other successful PR campaigns include our Buffalo Bourbon and Beer Brewery Bus Tour across Sydney’s Inner West most recognised beer breweries and our Buffalo, Beards & BBQ collaboration with The Cut and Red Lantern Restaurant. Our efforts were focused on building a strong brand presence by building authentic partnerships with key industry figures and leveraging prominent media publications which successfully cultivated a large network of customers and followers.
Our expertise in creating eye-catching content, digital amplification and influencer engagement has allowed us to emphasise Buffalo Trace’s unwavering commitment to craftsmanship, further solidifying its position as a trusted and respected brand in the bourbon industry.