SHAKING UP SYDNEY'S ESPRESSO MARTINI SCENE WITH THE SHEEP DOG WOOFTINI

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Client
SHEEP DOG PEANUT BUTTER WHISKEY
Industry
BEVERAGE
Services
Content
,
Launch
,
PR
,
Video
,
Event
,
social

key results

Media & PR

  • 27 total media clippings
  • 15.2 million total reach
  • Coverage secured on major outlets including Sydney Weekender, Urban List, and Eat Drink Play

Influencers

  • 21 influencer collaborations
  • 1,196,416 total combined reach

Social Media

  • 329,388 reach across Instagram & Facebook
  • TikTok viral moment: 56,000 views | 3,729 likes | 11 comments | 130 shares
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In November 2023, Stanley House Studios launched the Sheep Dog Peanut Butter Whiskey WOOFTINI Pop-Up, shaking up the espresso martini category with a playful peanut-butter-powered twist. Through a combination of strategic communication, digital marketing, influencer partnerships, and targeted PR, SHS successfully delivered a high-impact activation that captured the attention of Sydney’s food, beverage, and lifestyle community.

A Multi-Channel Campaign Built for Impact

The WOOFTINI pop-up delivered strong results across owned, earned, and paid channels, spanning Social Media, PR, Digital, and Influencer activity. The first event alone sold over 350 WOOFTINIS and WOOFOGATOS, demonstrating immediate consumer demand.

To elevate the experience, SHS strategically united three clients:

  • Sheep Dog Peanut Butter Whiskey
  • Elato Ice Cream (Gold Medallist, 2023 Sydney Royal Dairy Competition)
  • The Mayflower

Leveraging strong relationships across all brands, SHS curated a Sheep Dog–inspired dessert and cocktail menu, pushing flavour boundaries and drawing crowds. The activation featured across Sydney Weekender, Urban List, and Eat Drink Play, showcasing the sensory-led experience to food lovers and whiskey fans across the country.

High-Performing Social Content & Viral Moments

A targeted content rollout supported the campaign before, during, and after the event. Video-led social assets captured strong engagement and helped the WOOFTINI gain traction online.

Social Results

  • 329,388 total reach across Instagram and Facebook
  • Viral TikTok: 56,000 views, 3,729 likes, 11 comments, 130 shares

These figures reflect not only strong interest in the event but also the rising popularity of Sheep Dog Peanut Butter Whiskey as a category-leading product.

Strengthening Sheep Dog’s Position in Market

Through bold messaging, creative content, PR coverage, and influencer alignment, the campaign helped cement Sheep Dog Peanut Butter Whiskey as an emerging force in the Australian spirits landscape  now ranking as the third most popular flavoured shot in Australia.

SHAKING UP SYDNEY'S ESPRESSO MARTINI SCENE WITH THE SHEEP DOG WOOFTINI
SHAKING UP SYDNEY'S ESPRESSO MARTINI SCENE WITH THE SHEEP DOG WOOFTINI
ROSSO POMODORO: CELEBRATING 20 YEARS OF AUTHENTIC ITALIAN CUISINE
ROSSO POMODORO: CELEBRATING 20 YEARS OF AUTHENTIC ITALIAN CUISINE
BUTTERED: THE LAUNCH OF SYDNEY’S HOTTEST NEW BAKERY
BUTTERED: THE LAUNCH OF SYDNEY’S HOTTEST NEW BAKERY
BENNY’S - CRONULLA’S NEWEST HOT SPOT: HOW PR & INFLUENCERS DROVE 46M+ REACH AND 10K+ NEW FOLLOWERS
BENNY’S - CRONULLA’S NEWEST HOT SPOT: HOW PR & INFLUENCERS DROVE 46M+ REACH AND 10K+ NEW FOLLOWERS
BAR INFINITA: TURNING A LOCAL LAUNCH INTO A NORTH SHORE DINING DESTINATION
BAR INFINITA: TURNING A LOCAL LAUNCH INTO A NORTH SHORE DINING DESTINATION
FACES OF FLAVOUR: BRINGING PARRAMATTA’S FOOD SCENE TO LIFE
FACES OF FLAVOUR: BRINGING PARRAMATTA’S FOOD SCENE TO LIFE
LIGHT UP THE CROSS: REVITALISING AN ICONIC SYDNEY PRECINCT
LIGHT UP THE CROSS: REVITALISING AN ICONIC SYDNEY PRECINCT
FIREBALL WHISKY BUBBLER: IGNITING THE NRL FINALS WITH A WORLD FIRST CREATION
FIREBALL WHISKY BUBBLER: IGNITING THE NRL FINALS WITH A WORLD FIRST CREATION
BUFFALO TRACE: RAISING THE BAR WITH AUSTRALIA’S LONGEST WHISKY TASTING
BUFFALO TRACE: RAISING THE BAR WITH AUSTRALIA’S LONGEST WHISKY TASTING
BONDI MEAL PREP: SERVING UP A FRESH CONTENT STRATEGY & TIKTOK SUCCESS
BONDI MEAL PREP: SERVING UP A FRESH CONTENT STRATEGY & TIKTOK SUCCESS
EGMONT HONEY'S INFLUENCER LAUNCH: HOW A WINTER CAMPAIGN DELIVERED 1M+ VIEWS AND BUZZING ENGAGEMENT
EGMONT HONEY'S INFLUENCER LAUNCH: HOW A WINTER CAMPAIGN DELIVERED 1M+ VIEWS AND BUZZING ENGAGEMENT
BREWING SUCCESS: COOPERS AUSTRALIAN LAGER LAUNCH
BREWING SUCCESS: COOPERS AUSTRALIAN LAGER LAUNCH
INTRODUCING MARRICKVILLE'S ADULTS-ONLY NIKKEI DINING HAVEN
INTRODUCING MARRICKVILLE'S ADULTS-ONLY NIKKEI DINING HAVEN
INTRODUCING THE NEWEST EDITION TO THE GOLDEN CENTURY FAMILY
INTRODUCING THE NEWEST EDITION TO THE GOLDEN CENTURY FAMILY
MULTI VENUE = MULTI FUN
MULTI VENUE = MULTI FUN
INTRODUCING ZAGAME'S
INTRODUCING ZAGAME'S
THE ART OF DUMPLINGS
THE ART OF DUMPLINGS
FROM UNDERDOG TO TOP DOG
FROM UNDERDOG TO TOP DOG
LUXURY TRIUMPH: ANANTARA'S ASCENSION
LUXURY TRIUMPH: ANANTARA'S ASCENSION
GETTING LIT WITH FIREBALL
GETTING LIT WITH FIREBALL
TRACING THE BUFFALO
TRACING THE BUFFALO
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